Allysyn J. Gordon

MAJOR ACCOMPLISHMENTS

• Consistently increased annual sales by year over year while evaluating and improving margins.
• Successfully prepared for and sold Wal-Mart USA, developing a multi million dollar business by introducing innovative business solutions across multiple product categories.
• Developed sales strategy to expand U.S. sales with grocery and general merchandise chains
• Developed new product lines balancing company customer and product portfolios.
• As part of Senior Executive Management Teams, Allysyn implemented strategic efficiency plans resulting in reduced company overheads while growing sales.
• Re-structured sales, marketing, design and merchandising departments resulting in overhead reduction, reduced re work, improved customer response leading to improved margins by 3.5% and improved sell thru by 25% reducing close out inventory.
• Set up an effective in-house Design Studio equipped to develop commercially viable product using comprehensive point of sale interpretation techniques.
• Set up research and development team using internal talent pool from production, sourcing, design and operations resulting in a cost efficient means of developing innovation in a focused and measurable manner.
• Developed effective sales budgeting and reporting protocols to satisfy the requirements of a publicly owned enterprise.
• Improved sales forecasting accuracy, which improved profitability and decreased the growth of close-out inventory by 80%.
• Successfully negotiated recovery of over $2 million dollars of price adjustments with a large Food & Beverage Company.
• Restructured different sales teams, developed compensation packages in line with corporate objectives resulting in increased sales
• Trained established sales staff to evolve their sales techniques, and to focus on bottom line as well as top line sales.
• Turned customer confidence levels around from very poor to excellent saving multi year food and beverage contracts worth over ten million dollar.