the complete solution
Business Development
Graveritas Group Performed a Value added Product Shift
The Client was a successful mid-size manufacturer and importer of consumer goods that needed to react to reduced margins and flat sales. While the company continued to make a profit, the long-term was less clear. Failure to react could have lead to stagnant growth and reduced profits.
Graveritas was able to identify and act on the following:
- Company was known to its customer base as a “commodity product” provider;
- Company’s customer profiles and merchandising strategies were not clear to the organization;
- Company lacked skill set to develop a commercially viable product line;
- Company required a more focused approach to find alternative sources of supply;
- An improved Quality control protocol and assurance process was required;
- Company was open and prepared to evolve their business model;
Results:
- Profit margins improved materially;
- Client’s value and relationship to their customer was strengthened;
- Sales increased dramatically;
- Client returned to a very profitable bottom line;
- Client’ key personnel and staff were invigorated and energized;